Client Story:
McDonald's

From Minions to Monopoly to leveraging Olympic Games sponsorship - the Novelli team are proud to have taken part in helping to grow sales for the franchise.

Challenge:

McDonald’s have continuously engaged Novelli to work with them on promotions over several nationwide campaigns. Working alongside a large global franchise has meant overcoming some very tight timeframes, in-store health and safety restrictions, franchise arrangement challenges, ambitious sales targets and limited budgets to deliver exceptional promotional strategies and merchandise that ensure successful campaigns for our client.

A couple of Novelli favourites include the introduction of the ‘All Day Breakfast’ as well as the annual ‘McDonald’s Monopoly’ campaigns.

 
 

Love All Day Breakfast Campaign

To promote this limited time offer, Novelli designed and delivered on promotional staff uniforms including t-shirts, caps and badges as well as wobblers, and custom in-store flag bunting… amongst other things! 

This particular campaign was met with great enthusiasm – and the All Day Breakfast became a permanent fixture on McDonald’s menus nationwide.

 

 
 

McDonald's Monopoly Campaigns

Novelli designed and delivered custom giant inflatables, badges, in-store signage, table, window and mirror decals, printed balloons, parking signs and a range of other creative branded merchandise over the past 5 years for the successful Monopoly campaigns.


 

Results:

With over 70 campaigns over 8 years across 160 stores nationwide. Novelli consistently ensure McDonald’s get the most from their promotional spend.