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Client Story:
Blundstone

Challenge:

Blundstone, a Tasmanian footwear company, commissioned Novelli to design a campaign dedicated to boosting retail sales for two of their styles of boots during the winter period of June - August.

 
 

Novelli Solution: 

Once the creative team had a good overview of Blundstone’s target markets and sales goals, we designed and produced a popular street style t-shirt and large cooler bag which was offered as a free gift-with-purchase with both of the styles of boots.  

 

 

Results:

The campaign results were staggering and the sale of boots more than doubled for three consecutive months as a result of our promotional campaign. 

 
 

The sales figures far exceeded Blundstone’s wildest sales forecasts and have paved the way for similar campaigns which continue to deliver exceptional results.