Client Story:


Blundstone, a Tasmanian footwear company, commissioned Novelli to design a campaign dedicated to boosting retail sales for two of their styles of boots during the winter period of June - August.


Novelli Solution: 

Once the creative team had a good overview of Blundstone’s target markets and sales goals, we designed and produced a popular street style t-shirt and large cooler bag which was offered as a free gift-with-purchase with both of the styles of boots.  




The campaign results were staggering and the sale of boots more than doubled for three consecutive months as a result of our promotional campaign. 


The sales figures far exceeded Blundstone’s wildest sales forecasts and have paved the way for similar campaigns which continue to deliver exceptional results.