ASB Toy Ambulance and Station

Great ideas & great partnerships

The ASB / St John Success Story

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THE CHALLENGE

As a sponsor of St John New Zealand , ASB Bank were looking for innovative ways to further engage their customers to support fund-raising for St Johns. ASB reached out to Novelli as an existing business partner for their promotional merchandise to see if they could help.

THE SOLUTION

Novelli reviewed their portfolio of ideas to consider how to engage ASB customers to support St Johns while ensuring that the branding and commercial needs of ASB continue to be met. The idea soon started to take shape that the ideal solution was to have an ambulance that customers could take home. Soon ideas were flowing, and the concept of the little ASB ambulance was born. Novelli’s partners were soon able to extend this idea to a build your own brick version of the ambulance so that all ages would be able to engage in building and playing with their own ambulance.

THE OUTCOME

Novelli developed and produced the ASB Toy Brick Ambulance, and to continue the success, the addition of the 2017 Ambulance station enabled ASB to continue to donate a full-size ambulance for each of the last 3 years and ensure that thousands of kiwi kids have built, played with and enjoyed their very own toy St Johns / ASB ambulance.

 
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McDelivery Delivered

McDelivery Delivered

 McDonald’s has been a long-standing client of Novelli’s, working together for over 12 years.

Working alongside a large global franchise has meant overcoming some very tight time-frames, in-store health and safety restrictions, franchise arrangement challenges, ambitious sales targets and limited budgets to deliver exceptional promotional strategies and merchandise that ensure successful campaigns for our client.

A recent campaign showcased our ability to deliver over and above with tight time-frames and a wide range of elements.

McDonald’s launched McDelivery in NZ on 18th July. The team contacted us 20 days prior to this with a request to have activation material delivered to 11 branches before launch date.

  • 20 day turnaround
  • 6,500 units 
  • 4 different products
  • 11 branches 
  • Design, source, print & split distribution 
  • Confidential launch

Novelli sourced product, created art files, produced visual proofs for approval. We then produced, branded and distributed the products to the branches using both local and offshore suppliers. Additional to this, this sensitive campaign was kept completely confidential by Novelli and our partners.

Click here to learn about other projects that we have worked on.

 

Chic ideas for lifestyle GWPs

Chic ideas for GWP campaigns

- lifestyle brands -

 

Connect with loyal fans and increase brand engagement by including a gift with purchase that aligns with the look, feel and messaging of your brand.

Here are a few ideas for a chic lifestyle brand that can be ordered in bulk and completely customised for your brand.

1. Luxury Lambswool Blanket

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2. Cotton zipped pouch

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3. Lip moisturizer

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5. Cotton Gift Bag

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5. Urban duffle bag made of washable paper

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6. Soy Candle

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7. Recycled Notepad

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8. Glass Bottle

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Great things start with brilliant ideas. The Novelli team is here to help you achieve the promotional marketing strategy you’ve always wanted. For more enquiries about our products and services, feel free to get in touch with a representative today.

Promotional Products in the Digital Marketing Age

Unleashing the Potential of Promotional Products in the Digital Marketing Age

 
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Living in the digital age has led to many businesses rushing to find the latest marketing technology. Nowadays, more and more companies are switching to e-commerce platforms while others are producing ads that are designed to target a wider online audience. With so many professional marketers focusing on their online efforts, promotional products may have become an overlooked marketing strategy in your business.

 

The Power of Promotional Marketing

Although it would be foolish to ignore digital marketing as a tool, those who neglect the art of promotional marketing are missing out on a major advantage. Branded corporate gifts have a proven record in providing excellent company recall and exposure over the long term.

The Advertising Specialty Institute discovered that from a survey of over 100,000 consumers, around 85% were more likely to remember a brand long after they’ve received a promotional token. This was enforced by L.J. Market Research, who found that more than half of the participants in their study ultimately did business with the company upon receiving a branded gift.

Numbers don’t lie. According to social media expert Elle-Rose Williams, branded corporate gifts allow people to see, associate and recognise your brand. The more people become aware of your brand, the better your sales potential.

Prioritise Utility

One sure way your brand can stand out is through providing promotional products that are useful. Consumers are more likely to keep something longer if it’s useful, such as flash drives, pens or coffee mugs. A positive user experience ultimately leaves a good impression on the desired audience. With practical branded gifts, you begin to build a loyal network of engaged customers who will boost your brand recognition.

Uphold Quality

If promotional products are on your radar, it is important to choose quality products that will appeal to your target audience. Avoid dishing out poorly made gifts – they carry the name of your brand and can hurt your reputation. Instead, get in touch with a trustworthy supplier to ensure your promotional products promote quality as well as your brand.

Maintain Relevance

Relevance is all about knowing who your customers are. Through your promotional products, you should be able to create a genuine level of association and loyalty from them. If you want to sell your products to the Baby Boomers, maybe appeal to their desire for post-employment security and well-being. If your target audience is the Millennials, understand the language of the Internet and design products that reference popular culture. If you know who your audience is, you will have a clearer vision of how you want your brand to be perceived.

Novelli has Everything You Need

Utility, quality and relevance are three things that make Novelli one of the leading promotional branding agencies in New Zealand. Speed and creativity are at the heart of our business, bringing your brand to life with a vast array of promotional products – from customised apparel to branded signage.

Great things start with brilliant ideas. The Novelli team is here to help you achieve the promotional marketing strategy you’ve always wanted. For more enquiries about our products and services, feel free to get in touch with a representative today.

 

Horleys Shaker

Horleys Shaker

 

"bespoke": adjective

1. (of goods) made to order.
2. what Novelli does best

Horleys Sports Nutrition approached our team at Novelli needing a protein shaker that was exclusive to them.

Watch below to learn more:

CREATING BESPOKE PROMOTIONAL MERCHANDISE 

Novelli can help you plan and create promotional products to improve brand recognition. From custom branded apparel to luxury luggage, we offer a broad selection of promotional products. Our skilled team and product experts have a wealth of experience that will make your products stand out from competitors.

Call 0800 808 833 or email hello@novelli.co.nz for more details on how we can help your company.

Reusable Coffee Mugs

Fighting the war on Waste

One travel mug at a time

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WHAT CAN YOU DO?

Back up your environmental pledge with reusable coffee mugs.

Branded travel mugs and flasks make a great promotional gift for loyal or top customers. They can be used as employee milestone gifts or incentives, event giveaways and business meeting gifts. As long as you create suitable imagery and branding for your environment and for the recipients, travel mugs offer cost-effective exposure for your brand. Promoting your brand to all who catch a glimpse of their morning coffee, your customers and staff will be happy to use their free gift and will love you just a little bit more!

EMPLOYEE MILESTONES & GIFTS

If you are looking for new ideas on how to gift or incentivise your employees, then have a think about a more premium style that they will really treasure.

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THANK LOYAL CUSTOMERS

Similarly, customers should be gifted with a more premium travel mug if you are intending to send a message of gratitude for their loyalty. The gift should match their perceived value to your business.

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EVENT GIVEAWAYS

Think about the event and your audience when you choose your drinkware gift for exhibitions. You will want to stand out from the crowd in your own way, whilst staying true to your brand and your company image.

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MEETING MERCHANDISE

Looking to impress a client or potential client? Put yourself in their shoes and think about the type of gift that would impress you.

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COFFEE SHOPS CAN TAKE MEASURES TO HELP INFLUENCE A CHANGE IN CONSUMER BEHAVIOUR

MAKE AN OFFER

Mintel’s Coffee Shop Report (2016) discovered that 58% of coffee drinkers would like coffee shops to offer a discount if they use their own travel mugs.

MAKE IT DESIRABLE

Think about the mugs that office workers have at their desks, how can you replicate this? Consumers will want to buy & reuse a travel mug featuring a quote or imagery that they can relate to, or something that makes them smile.

PLAY TO CUSTOMER’S VALUES

Do your own customer research or analyse secondary data to gain insight into your customer base. What values do they hold? Will a charity donation for every reusable mug purchase or use float their boat? Will a stamp card do the trick? How about a free cookie?

Discounts, incentives and an attractive range of travel mugs can all work to encourage your customers to make the switch.

Testimonial - Primepac

Client Testimonial

Stirling Smith - Primepac

Nothing speaks better than the customers’ own words.

Stirling Smith from Primepac shares his thoughts and experiences on partnering with Novelli for their promotional merchandise.

 

CREATING BESPOKE PROMOTIONAL MERCHANDISE 

Novelli can help you plan and create promotional products to improve brand recognition. From custom branded apparel to luxury luggage, we offer a broad selection of promotional products. Our skilled team and product experts have a wealth of experience that will make your products stand out from competitors.

Call 0800 808 833 or email hello@novelli.co.nz for more details on how we can help your company.