The Three E's of Promotional Merchandising

The Three E's of Promotional Merchandising


Businesses frequently associate branded merchandise as sellable items at events or giveaways to clients or sponsors. However, promotional merchandise should be seen as an integral part of your marketing strategy. In a 2016 study by the Advertising Specialty Institute, results showed that people generally have a positive impression towards a brand when they receive free promotional products. It’s simple, really: who doesn’t like free stuff?

The following are three ways promotional merchandising can help your business and enhance customer awareness.

Establish your brand identity

Brand identity is a way of portraying the image you want consumers to have about your product or service.

Brand identity can be reinforced through your logo, brand colours and other visual elements. When your business consistently uses a particular colour, tagline or image, your customer will come to associate that visual reminder to your brand. Ensuring consistency is particularly relevant to promotional merchandise.

Consistency to your brand identity results to establishing credibility. Promotional merchandise enhances your brand, portrays what it represents and underlines your reputation as a business. Gain client recall by producing high-quality promotional merchandise for your customers to remember you by.

Encourage brand awareness and retention

Branded merchandise boosts awareness for your product or service. You gain a greater chance of brand loyalty when a high-quality item is given away for free. When you give something away of quality that is useful, you earn respect, improve trust and promote loyalty to your brand.

One of the best ways that your business can propel promotional merchandising further is through customised apparel. Logo-ed t-shirts are not just a basic form of promotional merchandise; they have even been identified as a fashion trend by several blogs. Polo shirts, on the other hand, have a perceived higher value than that of a t-shirt. This translates into how your customers see your brand, so be aware of who you are targeting and the scale of your promotion.

When a customer wears a shirt with your brand name on it, it’s an effective endorsement. Your business receives continued exposure when your customer wears your branded merchandise.

Custom apparel also enables you to engage with your customers better. An expo or conference is an ideal venue for your business to promote brand awareness. When you have promotional merchandise available, your audience can relive the experience after the event has passed.

Empower employees to be brand ambassadors

Businesses can propel brand awareness through their employees. Your team members can be walking billboards and brand evangelists of your business. You can give them branded items to give away to their respective communities. Your employees can also help spread the word on your products and services when they are properly equipped with the right information and the right merchandise.

We create bespoke wearables for your business

Allow us to help you come up with big ideas for your business.

As the leading promotional merchandise company in the region, we provide wholesale blank apparel and develop customised promotional merchandise throughout New Zealand. We have partnered with several big brands to create promotional and fashionable corporate clothing.

Contact us at 0800 808 833 for enquiries. 

Develop Brand Awareness and Enhance Employee Morale through Company Apparel

Develop Brand Awareness and Enhance Employee Morale through Company Apparel

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The way we dress matters. For most, their clothing choices are merely a matter of habit, but there’s more to dressing up than we might imagine. Clothes make a huge difference in creating first impressions. And while we may think fashion is just ostentatious indulgence, dressing to impress is a worthwhile aspect of our everyday regimen and can even contribute to success.

Recognising the influence of your apparel has a subtle yet powerful effect in the workplace, in dealing with partners and in attracting customers. When pitching ideas to partners and release new products or services to your customers, you will be asking your audience to believe in you – just as much as you believe in them. And one way to develop this relationship is through creative and effective company apparel that embodies your brand well.

What Should Your Company Apparel Look Like

Company apparel serves as a wearable business card and an advertisement to the people you encounter and pass by. It is important that your apparel's design reflects your brand image and your company culture.

Your logo design must be clean and easy on the eyes, yet impactful enough to turn heads and create interest in just a glance. Your clothing style must be coordinated with your office wear. If your employees dress formally, perhaps a collared shirt would be a better choice than a V-neck or crew neck that is better suited for a casual dress code.

Advantages of Company Apparel in the Workplace

Apart from marketing and advertising, company apparel has been found to have great benefits in the workplace. A study published in the Journal of Hotel and Business Management revealed that company apparel made employees feel satisfied with their job and created a sense of belongingness and teamwork.

Wearing company-branded clothing develops pride and loyalty among employees. It makes your employees feel accountable, become responsible and deliver a higher quality of customer service.

Generate Brand Awareness in a Fashionable Way

Novelli is a specialist in bespoke branded apparel that generates brand awareness in a fashionable way. We carry a wide range of customisable, fashionable clothing for all your company branding and merchandising needs. We tailor your orders to a style that is solely for you. Our colouring is based on your company's Pantone Matching System profile.

For quick branding solutions, we have a selection of blank clothing that you can choose from such as classic T-shirts to high-visibility workwear. We also offer aprons, jackets, vests, socks and footwear. Our talented team of designers has years of experience in turning simple clothing into profit-generating apparel. Our team will help you stay ahead of your marketing and promotional merchandise strategies.

We take a creative and innovative approach to creating promotional merchandising that will make your brand stand out. Give us a call today and let us discuss your needs. You may contact us on 0800 808 833 or drop us a line at