ASB Toy Ambulance and Station

Great ideas & great partnerships

The ASB / St John Success Story

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As a sponsor of St John New Zealand , ASB Bank were looking for innovative ways to further engage their customers to support fund-raising for St Johns. ASB reached out to Novelli as an existing business partner for their promotional merchandise to see if they could help.


Novelli reviewed their portfolio of ideas to consider how to engage ASB customers to support St Johns while ensuring that the branding and commercial needs of ASB continue to be met. The idea soon started to take shape that the ideal solution was to have an ambulance that customers could take home. Soon ideas were flowing, and the concept of the little ASB ambulance was born. Novelli’s partners were soon able to extend this idea to a build your own brick version of the ambulance so that all ages would be able to engage in building and playing with their own ambulance.


Novelli developed and produced the ASB Toy Brick Ambulance, and to continue the success, the addition of the 2017 Ambulance station enabled ASB to continue to donate a full-size ambulance for each of the last 3 years and ensure that thousands of kiwi kids have built, played with and enjoyed their very own toy St Johns / ASB ambulance.

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