McDonald’s has been a long-standing client of Novelli’s, working together for over 12 years.
Working alongside a large global franchise has meant overcoming some very tight time-frames, in-store health and safety restrictions, franchise arrangement challenges, ambitious sales targets and limited budgets to deliver exceptional promotional strategies and merchandise that ensure successful campaigns for our client.
A recent campaign showcased our ability to deliver over and above with tight time-frames and a wide range of elements.
McDonald’s launched McDelivery in NZ on 18th July. The team contacted us 20 days prior to this with a request to have activation material delivered to 11 branches before launch date.
- 20 day turnaround
- 6,500 units
- 4 different products
- 11 branches
- Design, source, print & split distribution
- Confidential launch
Novelli sourced product, created art files, produced visual proofs for approval. We then produced, branded and distributed the products to the branches using both local and offshore suppliers. Additional to this, this sensitive campaign was kept completely confidential by Novelli and our partners.
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