Eden Park Toy Brick Model

Eden Park Toy Brick Model

This Christmas, Eden Park is giving Kiwi kids the opportunity to build NZ’s national stadium, one toy brick at a time.

Eden Park Toy Brick Model Timelapse

The largest stadium in the country has collaborated with Novelli for the design, sourcing and production, and New Zealand’s favourite retailer Kmart to get it out onto shelves at all stores in time for Christmas.

This is a limited edition, collectible gift and Novelli is proud to be part of this awesome project.

These toy brick models are a powerful way to engage a wide range of audiences, especially children and teenagers.

Kmart’s Country Manager Jason Picard says “Eden Park is such an iconic venue; a place where families come together to share special moments and at Kmart, that’s what we’re all about – making everyday living brighter for the communities we operate in. We hope this exclusive, limited edition block toy set will inspire children and families to get creative this holiday season.”

The model features all stands of the 115 year old Park, complete with green hallowed turf, the South stand’s ETFE (Ethylene tetrafluoroethylene) exterior, rugby goals, and the stadium’s superscreens.

The block toy also features signage from some of the Park’s current sponsors who have also supported this project; Kmart, ASB, Samsung, Kia, AA Insurance, Kennards, I Love Food Co., Barfoot and Thompson, Auckland RSA and Kings Plant Barn.

The product is recommended for children, big and small, over six years old and once completed measures 380mm by 380mm.

The Eden Park toy brick model is available for purchase through the following links.




Novelli is NZ’s largest and leading branded merchandise agency, specialising in bespoke merchandise solutions. Check out this link to view more projects we’ve been working on: www.novelli.co.nz/our-work