Chic ideas for lifestyle GWPs

Chic ideas for GWP campaigns

- lifestyle brands -

 

Connect with loyal fans and increase brand engagement by including a gift with purchase that aligns with the look, feel and messaging of your brand.

Here are a few ideas for a chic lifestyle brand that can be ordered in bulk and completely customised for your brand.

1. Luxury Lambswool Blanket

Lambswool Blanket.jpg

2. Cotton zipped pouch

Cotton Pouch.png

3. Lip moisturizer

Lip Balm.jpg

5. Cotton Gift Bag

cotton gift bag.jpg

5. Urban duffle bag made of washable paper

Urban Duffle washable Paper.png

6. Soy Candle

Soy candle.jpg

7. Recycled Notepad

Recycled notepad.jpg

8. Glass Bottle

Glass bottle.jpg
 

Great things start with brilliant ideas. The Novelli team is here to help you achieve the promotional marketing strategy you’ve always wanted. For more enquiries about our products and services, feel free to get in touch with a representative today.

Promotional Products in the Digital Marketing Age

Unleashing the Potential of Promotional Products in the Digital Marketing Age

 
Capture.JPG

Living in the digital age has led to many businesses rushing to find the latest marketing technology. Nowadays, more and more companies are switching to e-commerce platforms while others are producing ads that are designed to target a wider online audience. With so many professional marketers focusing on their online efforts, promotional products may have become an overlooked marketing strategy in your business.

 

The Power of Promotional Marketing

Although it would be foolish to ignore digital marketing as a tool, those who neglect the art of promotional marketing are missing out on a major advantage. Branded corporate gifts have a proven record in providing excellent company recall and exposure over the long term.

The Advertising Specialty Institute discovered that from a survey of over 100,000 consumers, around 85% were more likely to remember a brand long after they’ve received a promotional token. This was enforced by L.J. Market Research, who found that more than half of the participants in their study ultimately did business with the company upon receiving a branded gift.

Numbers don’t lie. According to social media expert Elle-Rose Williams, branded corporate gifts allow people to see, associate and recognise your brand. The more people become aware of your brand, the better your sales potential.

Prioritise Utility

One sure way your brand can stand out is through providing promotional products that are useful. Consumers are more likely to keep something longer if it’s useful, such as flash drives, pens or coffee mugs. A positive user experience ultimately leaves a good impression on the desired audience. With practical branded gifts, you begin to build a loyal network of engaged customers who will boost your brand recognition.

Uphold Quality

If promotional products are on your radar, it is important to choose quality products that will appeal to your target audience. Avoid dishing out poorly made gifts – they carry the name of your brand and can hurt your reputation. Instead, get in touch with a trustworthy supplier to ensure your promotional products promote quality as well as your brand.

Maintain Relevance

Relevance is all about knowing who your customers are. Through your promotional products, you should be able to create a genuine level of association and loyalty from them. If you want to sell your products to the Baby Boomers, maybe appeal to their desire for post-employment security and well-being. If your target audience is the Millennials, understand the language of the Internet and design products that reference popular culture. If you know who your audience is, you will have a clearer vision of how you want your brand to be perceived.

Novelli has Everything You Need

Utility, quality and relevance are three things that make Novelli one of the leading promotional branding agencies in New Zealand. Speed and creativity are at the heart of our business, bringing your brand to life with a vast array of promotional products – from customised apparel to branded signage.

Great things start with brilliant ideas. The Novelli team is here to help you achieve the promotional marketing strategy you’ve always wanted. For more enquiries about our products and services, feel free to get in touch with a representative today.

 

Horleys Shaker

Horleys Shaker

 

"bespoke": adjective

1. (of goods) made to order.
2. what Novelli does best

Horleys Sports Nutrition approached our team at Novelli needing a protein shaker that was exclusive to them.

Watch below to learn more:

CREATING BESPOKE PROMOTIONAL MERCHANDISE 

Novelli can help you plan and create promotional products to improve brand recognition. From custom branded apparel to luxury luggage, we offer a broad selection of promotional products. Our skilled team and product experts have a wealth of experience that will make your products stand out from competitors.

Call 0800 808 833 or email hello@novelli.co.nz for more details on how we can help your company.

Reusable Coffee Mugs

Fighting the war on Waste

One travel mug at a time

B8BBB1CF-9514-4F9F-A21E-6795A4748582.jpg

WHAT CAN YOU DO?

Back up your environmental pledge with reusable coffee mugs.

Branded travel mugs and flasks make a great promotional gift for loyal or top customers. They can be used as employee milestone gifts or incentives, event giveaways and business meeting gifts. As long as you create suitable imagery and branding for your environment and for the recipients, travel mugs offer cost-effective exposure for your brand. Promoting your brand to all who catch a glimpse of their morning coffee, your customers and staff will be happy to use their free gift and will love you just a little bit more!

EMPLOYEE MILESTONES & GIFTS

If you are looking for new ideas on how to gift or incentivise your employees, then have a think about a more premium style that they will really treasure.

download.png

 

THANK LOYAL CUSTOMERS

Similarly, customers should be gifted with a more premium travel mug if you are intending to send a message of gratitude for their loyalty. The gift should match their perceived value to your business.

download (1).png

EVENT GIVEAWAYS

Think about the event and your audience when you choose your drinkware gift for exhibitions. You will want to stand out from the crowd in your own way, whilst staying true to your brand and your company image.

110786-0.jpg

 

MEETING MERCHANDISE

Looking to impress a client or potential client? Put yourself in their shoes and think about the type of gift that would impress you.

113053-14.jpg

 

 

COFFEE SHOPS CAN TAKE MEASURES TO HELP INFLUENCE A CHANGE IN CONSUMER BEHAVIOUR

MAKE AN OFFER

Mintel’s Coffee Shop Report (2016) discovered that 58% of coffee drinkers would like coffee shops to offer a discount if they use their own travel mugs.

MAKE IT DESIRABLE

Think about the mugs that office workers have at their desks, how can you replicate this? Consumers will want to buy & reuse a travel mug featuring a quote or imagery that they can relate to, or something that makes them smile.

PLAY TO CUSTOMER’S VALUES

Do your own customer research or analyse secondary data to gain insight into your customer base. What values do they hold? Will a charity donation for every reusable mug purchase or use float their boat? Will a stamp card do the trick? How about a free cookie?

Discounts, incentives and an attractive range of travel mugs can all work to encourage your customers to make the switch.

Testimonial - Primepac

Client Testimonial

Stirling Smith - Primepac

Nothing speaks better than the customers’ own words.

Stirling Smith from Primepac shares his thoughts and experiences on partnering with Novelli for their promotional merchandise.

 

CREATING BESPOKE PROMOTIONAL MERCHANDISE 

Novelli can help you plan and create promotional products to improve brand recognition. From custom branded apparel to luxury luggage, we offer a broad selection of promotional products. Our skilled team and product experts have a wealth of experience that will make your products stand out from competitors.

Call 0800 808 833 or email hello@novelli.co.nz for more details on how we can help your company.

Novelli's Top Five

Novelli's Top Five

Welcome to the new Novelli blog.

We’ll be sharing a range of content covering product showcases, merchandise news, new product developments, announcements, events and more.

To kick it off, here’s 5 recommended products for your next merchandise promotions:

1.       Polypropylene Thermal tops

Thermals top2.jpg

Long-sleeve thermal garments have been one of the most popular winter merchandise items for tradespeople over the last few years.

In recent years, we’ve been developing a consistent source of thermals, focusing on the 100% polypropylene performance fabrics.

The differences between polyprop and polyester:

-            Polyester is a solid fibre, with minimal thermal properties,

-            Polypropylene however, is a hollow-core fibre, giving it high thermal qualities, like the way thermal mugs/flasks/performance fabrics work.

-            Polypropylene also has a much more comfortable/softer feel, while still very durable.

It’s very common for most suppliers in NZ to mix polyester with polypropylene in the garments (if any at all), which saves them money, at the expense of thermal qualities.

Also, working directly with the fabric factories, and dyeing mills, we’re able to source a retail-equivalent thermal garment, at a competitive cost against a polyester garment.

 

2.       Vacuum insulated bottle

Vacuum double walled bottle2.jpg

The vacuum insulated bottle keeps hot liquid for up to 12 hours and cold liquid for up to 24 hours. Due to its insulation, water wont bead on the outside; hands, bags and papers stay dry.

The full colour wrap print is a very effective way to brand the bottle, especially if you have a certain look or texture to the brand and/or product you’re promoting.

For example, James Hardie sourced their insulated bottles through Novelli, printed with the look of their RAB cement board product. The result was an effective, eye-catching design on a durable and useful product.

 

3.       Reversible Hi-vis Puffer Vest

Reversible Hi-vis puffer vest.jpg

Novelli’s reversible puffer vest was a first to the market in New Zealand’s construction industry.

With its day/night hi-vis design, it’s a practical, warm, durable garment, while not restricting arm movement of the wearer.

The hi-vis has been certified for NZ standards.

Its reverse side is completely bespoke, opening options for additional features, such as piping, various puffer stitch patterns, and most of all, an instant change to smart yet practical outerwear.

4.       GPS Tracking Tile

GPS Tracking tile.jpg

The gift that clients want, need and will use, with daily exposure of your brand. A GPS tracker tile is essential to keep track of your keys/wallet/bag. Paired with an intuitive app, these make things that matter, easy to find.

The tile and app come with several valuable features, including ability to call your phone, track the tile’s last known location, use tile communities to help others find their lost valuables.

Retail tracking tile brands are available through Novelli with custom branding (e.g. TrackR® & Tile®) as well as cheaper, bespoke versions.

Give the gift of finding. Printed with your company logo, think of it as a brand canvas they will always have with them.

 

5.       Slate Coaster

Slate Coaster.jpg

Deluxe Natural Slate coaster set, a type of product previously found only on expensive giftshop shelves, now available for your premium client gifts.

The 4pc set shown is nicely presented in a natural cardboard gift box with a window to show off the brand. It’s a corporate gift that carries that air of quality with its weight and feel.

Branding on these is subtle, using the laser engraving option.

 

Creating Bespoke Promotional Merchandise 

Novelli can help you plan and create promotional products to improve brand recognition. From custom branded apparel to luxury luggage, we offer a broad selection of promotional products. Our skilled team and product experts have a wealth of experience that will make your products stand out from competitors.

Call 0800 808 833 or email hello@novelli.co.nz for more details on how we can help your company.