Disjointed merchandise ordering systems?

Disjointed ordering systems?

It doesn’t motivate anyone… managing multiple bespoke merchandise partners.


Today’s modern marketers are professional jugglers, managing everything across the board from brand strategy and digital campaigns to multiple vendors and supplier relationships.

Wihatever your current focus is in marketing, it’s a critical to look at consolidating and simplifying your third-party supplier relationships.
— Sam Boakes - Sales Team Leader

Top reasons to consolidate your merchandise suppliers:

1.       One solution-focused team. Managing multiple supplier relationships is a nightmare, too many polarising ideas and conflicting agendas.

2.       Consistency. Working with multiple vendors guarantees chaos with branding and quality inconsistencies.               

3.       Personnel changes. Account managers change and trying to keep existing relationships and re-briefing new account managers is unnecessary stress, especially under tight time-frames.

4.       No logo-slapping. If a vendor doesn’t have the full scope of the campaign or brief, they often resort to logo-slapping on generic products.

5.       Delivery. If the product is all coming from the same region, why not have it consolidated and shipped together. Even offshore kitting is possible. We can bring products from various factories together to create pre-packed bespoke kits.


Consolidating your merchandise design and distribution with Novelli:

Novelli’s truly global team of merchandise specialists will ensure true creativity and originality when it comes to your custom merchandise and apparel needs.

We only offer what fits your brief objectives, keeping in line with latest trends, and even setting them! Our worldwide network of factories and quality control agents enables us to develop and produce truly unique solutions and steers right clear of the catalogue cookie-cutter approach.

Our agency brief-centered approach to bespoke merchandise campaigns sets us in a space where we’re paving new paths.

Our curious and ambitious attitude drives us deep into our clients’ “why”, to truly do justice to your marketing objectives.

To experience our streamlined processes and account management, get in touch here.

Eden Park Toy Brick Model

Eden Park Toy Brick Model

This Christmas, Eden Park is giving Kiwi kids the opportunity to build NZ’s national stadium, one toy brick at a time.

Eden Park Toy Brick Model Timelapse

The largest stadium in the country has collaborated with Novelli for the design, sourcing and production, and New Zealand’s favourite retailer Kmart to get it out onto shelves at all stores in time for Christmas.

This is a limited edition, collectible gift and Novelli is proud to be part of this awesome project.

These toy brick models are a powerful way to engage a wide range of audiences, especially children and teenagers.

Kmart’s Country Manager Jason Picard says “Eden Park is such an iconic venue; a place where families come together to share special moments and at Kmart, that’s what we’re all about – making everyday living brighter for the communities we operate in. We hope this exclusive, limited edition block toy set will inspire children and families to get creative this holiday season.”

The model features all stands of the 115 year old Park, complete with green hallowed turf, the South stand’s ETFE (Ethylene tetrafluoroethylene) exterior, rugby goals, and the stadium’s superscreens.

The block toy also features signage from some of the Park’s current sponsors who have also supported this project; Kmart, ASB, Samsung, Kia, AA Insurance, Kennards, I Love Food Co., Barfoot and Thompson, Auckland RSA and Kings Plant Barn.

The product is recommended for children, big and small, over six years old and once completed measures 380mm by 380mm.

The Eden Park toy brick model is available for purchase through the following links.




Novelli is NZ’s largest and leading branded merchandise agency, specialising in bespoke merchandise solutions. Check out this link to view more projects we’ve been working on: www.novelli.co.nz/our-work

Christmas Gifts

Novelli Christmas Ideas

Check out our 20 page brochure featuring current merchandise best-sellers across a range of price-points.

There is indicative pricing for each section. Please note pricing is subject to branding requirements and additional logos.


Click below to view:



Novelli can help you plan and create promotional products to improve brand recognition. From custom branded apparel to luxury luggage, we offer a broad selection of promotional products. Our skilled team and product experts have a wealth of experience that will make your products stand out from competitors.

Call 0800 808 833 or email hello@novelli.co.nz for more details on how we can help your company.

Making the Most of Corporate Gifts

Making the Most of Corporate Gifts

Giving gifts to your clients, no matter how big or small the item, shows them that they are important to you and that you value doing business with them.

Choosing the best type of corporate gift can be a complex task, with the array of gift ideas available to you. Before deciding on the best corporate gifts for your clients, you need to know the essentials of corporate gift buying.

Here are some things you should be aware of before you purchase gifts for your clients.

Check their corporate policies

Some organisations may have a gift policy that either prohibits giving and receiving gifts or limits the price value of a specific item. Before you send out gifts to your clients, check with the recipients whether there are limitations on gift giving, so they won’t have to return the item to you.

Consider your receiver's perspective

Deciding on what to give your client may pose a challenge for corporate gift giving. One way to address that is by calling your clients and asking them what their hobbies and interests are, to give you an idea of what to give them. You can also put yourself in the shoes of your client and think from their perspective. Would you enjoy the gift if it were given to you? Answering this may help solidify your decision.

Choose practicality

If the goal of your corporate gift campaign is for your clients to keep your business top of mind, choose items that they can use daily. Some good examples include writing materials, office essentials, bags or mobile phone holders.

Cash gifts may sound like an easy solution, but please do not consider giving cash to your clients. It is socially inappropriate to do so. The best option, in this case, would be a gift card.

Be sensitive about culture and gift-giving customs

Different countries and cultures will have their own sets of traditions for gift-buying. If you work with clients from different nations, do some research on what is appropriate for their lifestyle or practices. What is appropriate in one culture may be offensive in another. You must make sure that you are aware of the gifting traditions of the company or nation in which your client is based.

Quality over quantity

The business gifts that you send can reflect the image of your company. Avoid giving lower quality items that can impair your company’s good name, and invest in fewer, more excellent gifts instead.

At Novelli, we believe that things made with care stand out. Our team will discuss your corporate gift campaign with you, study your brand and work around your preferences in creating your corporate gifts. We make sure that each aspect of the product will represent your company well, so we take great care in paying attention to each detail of your branded business gifts.

Leave a lasting impression with our promotional gift items

Novelli creates unique and bespoke corporate gifts for your business. We are one of the best corporate gift suppliers in New Zealand, and we are a company of choice for some of the biggest brands on the market.

Our team is composed of creative and skilled experts in designing and producing promotional gift items. Work with us for unique and sophisticated corporate gifts. Contact us today.

How Novelli Takes Your Brand to the Next Level

How Novelli Takes Your Brand to the Next Level

promotional merchandise.jpg

Promotional merchandise comes in many forms. From key chains and pens to backpacks and t-shirts, a company’s promotional items are an integral part of marketing a business. When used properly, these items do their job of increasing brand awareness. The branded items selected help businesses express their brand personality, reinforce their message and engage with their target market.

At Novelli, uniform and common branded items are a thing of the past. We take your brand to the next level with a wide range of customisable promotional products to choose from to make your brand shine. With a skilled team of promotional merchandise designers, we are not afraid to be creative and different when it comes to making your brand stand out.

Let’s Brainstorm

The first step of our full-service promotional solution starts with the ‘Dream’. After browsing our range of promotional products, take your time to think about the promotional products best suited to your branding and marketing goals. Once you have identified several options, one of our promotional product design teams will visit your office to brainstorm product ideas and how they can fit with your brand marketing strategy.

You are also welcome to our office at the B:Hive, Smales Farm located on 74, Taharoto Road, Takapuna, Auckland. Here, you can view our showroom filled with product ideas and samples of what we produced in the past to promote other clients’ brands.

Turn Your Dream into a Reality

Once we understand your marketing goals and your chosen promotional products, we move on to ‘Design’. In this phase, our design team will develop a range of product designs and send you a proposal. We will work with you to fine tune the proposed products into a final product that fulfils your dreams.  

After coming up with a final product, our production and sourcing experts will have your products manufactured by one of our local or international factories. They will also arrange samples of your chosen products to be approved before bulk production begins.

The hours spent designing your products are a free component of our promotional solution services. This ensures you have time to make sure the product is right for your business and to maximise your promotional marketing budget.

Consider it Delivered

Once bulk production is complete, we will deliver to your chosen address in good condition − whether you want your products delivered to one or multiple locations.

If you don’t have space in your office, don’t worry. We can store and control your product inventory; we will also develop a customised online ordering system that suits your business needs.

Your Solution to Promoting Your Brand

Dream. Design. Deliver. With only three phases, you can achieve your marketing goals with Novelli. As New Zealand’s leading promotional brand agency, we can brand any product you want to use as a marketing tool.

From corporate gifts to customised apparel, Novelli is your source for the best promotional products in New Zealand.

We’ll work with you at any stage of the process. Call us on 0800 808 833.

Why You Should Invest In Promotional Products

Why You Should Invest In Promotional Products For Your Brand


Promotion is crucial for any brand or business if it wants to thrive and grow. Businesses big and small invest substantial amounts of their budget into advertising their products, to make themselves and their image known to the general public.

One key aspect of any successful promotion is releasing promotional products and branded marketing gifts. They are a crucial element in many marketing plans, with companies adopting them to boost sales and generate new leads. Some consider them the oldest form of advertising. In Australia and New Zealand, marketers spend approximately $1.34 billion (AUS) and $144 million (NZ)on promotional products respectively.

Whatever the case, they remain crucial in our day and age, with good reason. Here are some benefits of investing in branded promotional products for your business.

They’re low-cost and effective

Promotional products are a remarkably cost-effective form of marketing. Other forms of advertising, such as newspaper ads and television commercials, are usually more expensive and only run for a limited time. The brand and logo disappear with the ads.

Promotional items leave a lasting, tangible impression on those who receive them. With promotional products, your brand will retain your customer's attention far longer. Because they are usually functional items, their owners will use them more frequently, giving them more of a sense of connection with the brand, whether consciously or subconsciously. Aside from that, they are not limited to a single target audience, giving your brand a wider reach.

Since promotional products are meant for mass consumption, manufacturers keep them at relatively low prices, meaning you can get more value for money.

They strengthen the brand’s image

Customers appreciate it when they receive items from their favourite brand, as they perceive it as an act of goodwill. It not only puts your brand in the public consciousness but also portrays it in a positive light, especially if the product is useful. A recent study by a trade website showed that mugs are the most effective form of branded gift due to their practical uses, with 57 per cent of respondents remembering a brand name thanks to a mug.

Aside from that, recipients of promotional products also gain more insight into your brand identity and products. Once they know what you offer, they are likely to come back for more.

They enhance customer loyalty

A survey published by the British Promotional Merchandise Association revealed that 46 per cent of senior marketers invested in branded gifts because of their ability to create brand loyalty. The study also showed that it was possible to increase brand loyalty by 85 per cent with promotional products.

Distributing promotional products makes customers feel like they belong and fosters connection with the brand. Customers feel valued and welcomed when they receive products with the brand name on them.

Promotional products have proven their effectiveness as a marketing tool; investing in them is worthwhile for your business.

Novelli is New Zealand’s leading promotional branding agency and blank apparel stockist. We import promotional products for large corporations in both New Zealand and Australia, and offer bespoke services to cater to your needs. Contact us today.

The Three E's of Promotional Merchandising

The Three E's of Promotional Merchandising


Businesses frequently associate branded merchandise as sellable items at events or giveaways to clients or sponsors. However, promotional merchandise should be seen as an integral part of your marketing strategy. In a 2016 study by the Advertising Specialty Institute, results showed that people generally have a positive impression towards a brand when they receive free promotional products. It’s simple, really: who doesn’t like free stuff?

The following are three ways promotional merchandising can help your business and enhance customer awareness.

Establish your brand identity

Brand identity is a way of portraying the image you want consumers to have about your product or service.

Brand identity can be reinforced through your logo, brand colours and other visual elements. When your business consistently uses a particular colour, tagline or image, your customer will come to associate that visual reminder to your brand. Ensuring consistency is particularly relevant to promotional merchandise.

Consistency to your brand identity results to establishing credibility. Promotional merchandise enhances your brand, portrays what it represents and underlines your reputation as a business. Gain client recall by producing high-quality promotional merchandise for your customers to remember you by.

Encourage brand awareness and retention

Branded merchandise boosts awareness for your product or service. You gain a greater chance of brand loyalty when a high-quality item is given away for free. When you give something away of quality that is useful, you earn respect, improve trust and promote loyalty to your brand.

One of the best ways that your business can propel promotional merchandising further is through customised apparel. Logo-ed t-shirts are not just a basic form of promotional merchandise; they have even been identified as a fashion trend by several blogs. Polo shirts, on the other hand, have a perceived higher value than that of a t-shirt. This translates into how your customers see your brand, so be aware of who you are targeting and the scale of your promotion.

When a customer wears a shirt with your brand name on it, it’s an effective endorsement. Your business receives continued exposure when your customer wears your branded merchandise.

Custom apparel also enables you to engage with your customers better. An expo or conference is an ideal venue for your business to promote brand awareness. When you have promotional merchandise available, your audience can relive the experience after the event has passed.

Empower employees to be brand ambassadors

Businesses can propel brand awareness through their employees. Your team members can be walking billboards and brand evangelists of your business. You can give them branded items to give away to their respective communities. Your employees can also help spread the word on your products and services when they are properly equipped with the right information and the right merchandise.

We create bespoke wearables for your business

Allow us to help you come up with big ideas for your business.

As the leading promotional merchandise company in the region, we provide wholesale blank apparel and develop customised promotional merchandise throughout New Zealand. We have partnered with several big brands to create promotional and fashionable corporate clothing.

Contact us at 0800 808 833 for enquiries. 

Develop Brand Awareness and Enhance Employee Morale through Company Apparel

Develop Brand Awareness and Enhance Employee Morale through Company Apparel

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The way we dress matters. For most, their clothing choices are merely a matter of habit, but there’s more to dressing up than we might imagine. Clothes make a huge difference in creating first impressions. And while we may think fashion is just ostentatious indulgence, dressing to impress is a worthwhile aspect of our everyday regimen and can even contribute to success.

Recognising the influence of your apparel has a subtle yet powerful effect in the workplace, in dealing with partners and in attracting customers. When pitching ideas to partners and release new products or services to your customers, you will be asking your audience to believe in you – just as much as you believe in them. And one way to develop this relationship is through creative and effective company apparel that embodies your brand well.

What Should Your Company Apparel Look Like

Company apparel serves as a wearable business card and an advertisement to the people you encounter and pass by. It is important that your apparel's design reflects your brand image and your company culture.

Your logo design must be clean and easy on the eyes, yet impactful enough to turn heads and create interest in just a glance. Your clothing style must be coordinated with your office wear. If your employees dress formally, perhaps a collared shirt would be a better choice than a V-neck or crew neck that is better suited for a casual dress code.

Advantages of Company Apparel in the Workplace

Apart from marketing and advertising, company apparel has been found to have great benefits in the workplace. A study published in the Journal of Hotel and Business Management revealed that company apparel made employees feel satisfied with their job and created a sense of belongingness and teamwork.

Wearing company-branded clothing develops pride and loyalty among employees. It makes your employees feel accountable, become responsible and deliver a higher quality of customer service.

Generate Brand Awareness in a Fashionable Way

Novelli is a specialist in bespoke branded apparel that generates brand awareness in a fashionable way. We carry a wide range of customisable, fashionable clothing for all your company branding and merchandising needs. We tailor your orders to a style that is solely for you. Our colouring is based on your company's Pantone Matching System profile.

For quick branding solutions, we have a selection of blank clothing that you can choose from such as classic T-shirts to high-visibility workwear. We also offer aprons, jackets, vests, socks and footwear. Our talented team of designers has years of experience in turning simple clothing into profit-generating apparel. Our team will help you stay ahead of your marketing and promotional merchandise strategies.

We take a creative and innovative approach to creating promotional merchandising that will make your brand stand out. Give us a call today and let us discuss your needs. You may contact us on 0800 808 833 or drop us a line at hello@novelli.co.nz.